The Hip-Hop Revolution Is Comin' at Ya
The music is loud, and the beats are strong. But Christian hip-hop artists say they're using this unorthodox sound to reach a generation for Jesus.
by Adrienne S. Gaines
It's almost 1 a.m., and the music has been pumping for nearly five hours. But the man with the mike has no plans to forfeit his song.
||T-Bone doesn't play, he just raps the hard core, uncompromised truth of God's word.
This is the last night of the Holy Hip-Hop Awards held this year in Atlanta. It's one of the rare opportunities Christian hip-hop "heads" have to showcase their talent, and Mr. Del, as the emcee is known, is the last artist to perform. The music begins, but Del suddenly cuts it off, asking everyone to come forward. He says he must follow the Holy Spirit's lead.
Lately, he says, he's been burdened about the state of Christian hip-hop; too many artists he's met are just trying to make money. Mr. Del (or Delmar Lawrence) experienced fortune and fame when he was a member of the explicit rap group Three 6 Mafia. Now a Christian, the 23-year-old rapper says believers in the music business should be winning souls.
He prays for the musicians-warning that Christian hip-hop will never reach its potential until they model the lifestyle they're rapping about. Then the bass kicks back in, and Mr. Del begins a chorus that seems to resonate with this crowd.
"I heard You were looking for some Holy Ghost soldiers!" he yells. The audience waves their hands in the air and bounces to the rhythm of the wild Southern beat.
"Here I go! Here I go! Here I go!" they respond, as the small army with Del on stage-members of his Holy South ministry-crisscross the platform waving shirts, towels and jerseys.
It's easy to see that these young people are fans of rap music and that fusing hip-hop with the gospel is no stretch for them. But what's not as apparent is that the fascination with hip-hop doesn't end with the song.
When Mr. Del returns to Memphis, Tennessee, he'll preach to his 50-member congregation with the same fervor he exhibited in Atlanta. And the worship at his church, City of Refuge, will have a hip-hop beat.
Though the conventional church is slow to embrace this style of ministry, Christians in these circles believe they're on the brink of something big. Shekinah, a 30-year-old female rapper from Burlington, New Jersey, says she knows she is part of something great.
"When I was growing up I heard about the Civil Rights movement, and I feel like this is like that," she says. "God is going to use youth to impact the world."
She's not alone. The leaders of this underground community are looking to raise up an army of "Holy Ghost soldiers" who will incite a revolution of righteousness within hip-hop culture. They believe that, like its secular counterpart, it will eventually touch the globe.
The Gospel in Hip-Hop Terms
Five hundred miles north in Norfolk, Virginia, "Big Ed" and "Little B" are working feverishly on a CD project in a studio housed in their neighborhood community center. As members of Youth Entertainment Studios (YES), the two 20-year-olds-also known as Edward Davis and Brian Toppins-have been learning music production for the last year from a group of Christians with a passion for inner-city youth.
"They tell you about Christianity, but they don't shove it down your throat," Big Ed says of YES. "They don't try to force you to be anything that you're not ready for."
For YES founder Harry Young, taking a missionary approach has been key in reaching a generation reared on hip-hop. Staying true to hip-hop's mantra of "keeping it real," these youth are on a quest to find truth, Young says. But they don't know where it will end.
When asked about their faith, Big Ed, Little B and YES member Samuel "Sam I Am" Painter, 19, acknowledge that they believe in God. But Big Ed is still searching, unwilling to describe himself as a Christian. Little B and his best friend got saved in a certification class, but he says his life hasn't changed much. Sam says he's starting to go back to church, but he doesn't believe a person must attend services to hear God's Word.
The struggle to choose what to believe is all part of the journey, Young says. "When the Lord shows up in their lives in a way that they can recognize, then all the blinders are going to come down, and you're going to see these young people become revolutionaries," he says. "And it won't be a shallow thing. It will be a deep, abiding thing because of the journey they have taken."
Most of the artists in the Christian hip-hop scene are much like the youth who participate in YES. Some were involved in gangs and crime. Many grew up in inner-city neighborhoods surrounded by the rapping, DJ-ing, break dancing and graffiti that define hip-hop.
Birthed as party music in the Bronx in the late 1970s, hip-hop has evolved into a culture complete with a unique verbal and nonverbal language, attitude, dress, and worldview. Many Christian rappers believe their call is to translate the gospel into the language of the street.
Minister Eddie Velez, outreach pastor at New Birth Missionary Baptist Church in Lithonia, Georgia, and president of the Fellowship of Holy Hip-Hop, says many urban youth need to hear the gospel in a cultural context. For example, his pastor, Bishop Eddie Long, preached a sermon recently based on Ezekiel 37.
"God is telling Ezekiel to prophesy to the bones, to speak life into a deal situation," says Velez, 37. "Now, [the baby boomer generation] may be able to say, 'There are dry bones on your job?There are dry bones in your subdivision?There are dry bones in your church auxiliary.'
"But [the younger generation] is unfed because [they] need to hear: 'Yo, there's dry bones in the projects, in the hallways where you hang out, kid. There's dry bones when y'all hanging in front of the liquor store, slinging crack cocaine. God is telling you?to prophesy to them right in front of the liquor store. Speak to them that they might have life.'
"But [older church members] might not know about standing in front of the liquor store anymore because they've been delivered form it," he adds.
For 16-year-old Brandon Robertson of Tampa, Florida, hearing the gospel in hip-hop terms made all the difference. The high-school junior was selling drugs by age 8. At 12, he "kind of" blew up his principal's car and was expelled from middle school, he says. With two offenses under his belt, Robertson was one strike away from spending the rest of his childhood in juvenile detention.
Then he attended a rap concert in his neighborhood hosted by Tommy Kyllonen, then youth pastor of Crossover Community Church. He began participating in the youth ministry Kyllonen led, and later accepted Christ. Though initially he says all hell broke loose, today his life has taken a 180-degree turn. His grades improved, and as he began playing bass in the symphonic band, his teachers discovered that the kid who almost grew up in jail is good enough to attend The Juilliard School in New York.
Top of the Charts
The notion of "translation" will mark the upcoming release from Dove Award-winning hip-hop duo GRITS, aptly titled The Art of Translation. Though GRITS has experienced some commercial success along with Gospel Ganstaz and Cross Movement, insiders say the Christian music industry has a long way to go before hip-hop takes its rightful place alongside other formats.
In 1998, hip-hop made national news when it outsold country music, making it the top-selling genre in the country. The following year Time magazine ran a cover story noting that whites purchased 70 percent of rap music and that a diverse generation of youth had grown up immersed in hip-hop. Longtime Christian hip-hop advocates such as Toby McKeehan (Toby Mac) of dc Talk hoped Nashville, Tennessee's contemporary Christian music (CCM) scene would take note.
"I'm watching A&R people in this town take hip-hop more seriously, finally, and I have high hopes," McKeehan says.
His Gotee Records has been a leading producer of Christian hip-hop, with artists such as Out of Eden, John Reuben and DJ Maj on its roster. But McKeehan is hoping to get more competition. In August, Gotee will launch its Hip Hope campaign to challenge the industry to support and invest in Christian hip-hop.
The push will come as Squint Entertainment sets to release Souljahz, a hip-hop trio that is getting positive buzz from the CCM industry.
"I really do see [Souljahz] bridging the gap, and I do think that kids are buying [rap] music, and it is the mainstream," says Chris Rodriguez, vice president of A&R for Word Records and Souljahz's executive producer.
Rodriguez and McKeehan acknowledge that hip-hop artists must have pop influences in their music to make strides in CCM. But a true hip-hop fan would say that's not authentic. Ironically, the black gospel industry seems hard pressed to find Christian rappers who are authentic enough.
The leading gospel music labels, Verity and GospoCentric, have had significant rap artists on their rosters-B.B. Jay and Gospel Gangstaz respectively. But currently neither label has a rap artist signed. Vickie Mack Lataillade of GospoCentric Records says her label is behind gospel rap "100 percent," but "the problem is?if they cannot compete with a Ja Rule, A Jay-Z, and Eminem in style? they're not credible.
The artists also much walk a fine line. Mainstream listeners often are attracted to the hard-core, thug image secular rappers project-a stereotype that doesn't mesh well with Christianity. "You have to have lived a certain kind of life, or whatever it is you're talking about has to be real," Lataillade says. "You have to have a strong delivery, and I think it really needs to be able to be played on hip-hop stations. And the hip-hop stations do not care for most of the Christian music that's out there, and that's just the truth."
The leaders in the Christian hip-hop movement say many Christian rappers lack spiritual depth, but critics say those who are more biblically astute tend to lace their lyrics with too much Scripture.
Christian rappers kill the world too much," says Frankie Cutlass, a former mainstream DJ famous for songs such as "Shake What Your Mama Gave Ya." Now a believer and founder of God Squad Entertainment, Cutlass hopes to produce a sound the world wants coupled with the message they need. "The world knows they're going to hell?Seventy-five percent of ministry is love. Show them the love of God. The other 25 percent is the Word," he says.
Because musical trends change quickly, Cutlass says it's easy for gospel rap to sound outdated. Cutlass says he's seen thousands saved at events where he has ministered, and he believes the future of Christian rap is in the streets, where some of the most talented rappers are still waiting to hear the message of salvation.
Rappin' for God
With or without a record deal, many Christian rappers continue to pursue what they believe is their call, giving concerts in inner-city neighborhoods, prisons and some churches. New York rapper Corey Red says he has seen hardened criminals melt as he presented the gospel through his rhymes; some pastors have even changed their views on gospel rap.
"I felt the presence of God literally fall on me" during a Corey Red & Precise concert, Shekinah says. "I couldn't believe I felt God's presence like that through somebody rhyming."
A bold, prophetic voice, Corey Red preaches a sometimes-unpleasant evangelistic message, with lyrics that often speak of the end times and the reality of hell. "One thing about rap, whether it's secular or it's Christian?the rapper always talks about those things in society that we want to make-believe don't exist," the 32-year-old says. "So the Christian rappers play both sides of the sword-God's love and His judgment, His forgiveness and His intolerance of sin."
Across the country, California-based rapper T-Bone, 28, has seen gang members intent on making a hit at one of his concerts give their lives to Christ instead. A former gang member himself, T-Bone has had knives, guns and Uzis pointed at his head by gangbangers aiming to assassinate him. He says he's had more attempts on his life since he became a Christian than he did while in a gang, but what bugs him more than trigger-happy thugs are Christians who don't take evangelism seriously.
||Crossing lines with a message of the cross:Cross Movement members (from left) Phanatic, Tru Life and The Ambassador.
"I'm amazed how all these Christian artists go out and do concerts, and they don't even do altar calls," says T-Bone, who has been a Christian rapper for 13 years and was nominated for a Grammy for his album The Last Street Preacha. "[If} you have the answer and you don't share it, then basically what you're doing is saying: 'I don't care about any of you. You can all go to hell literally because I'm not going to give you the answer on how to get to heaven.' And to me that's the bottom line."
The hard-core gospel these rappers preach hasn't won them many friends, but confrontational lyrics have always marked hip-hop. In its early days, secular rappers often highlighted the inner city's ills, what some say was a cry for justice and social change.
"Even though you had great political [and]?Civil Rights leaders, after the assassination of Martin Luther King Jr. there was a chasm left," says 30-year-old Kendra King, Ph.D., a political science professor at the University of Georgia and a "closet performance poet" herself.
"No one responded to the poor and to the everyday man and woman like Dr. King. So these people began to respond for themselves because everybody couldn't get down with the Black Panther Party. But for the average man [and woman] who's working hard?and their children, they began to express themselves via these beats."
Although that cry has degenerated into a message of materialism, violence and explicit sexuality-content that King says sells records-rap artists are still dominant public voices, becoming "black America's CNN," as secular rapper Chuck D once said.
That role used to be reserved for African American pastors, says Jamal-Harrison Bryant, 30-year-old pastor of 5,500-member The Empowerment Temple in Baltimore, the fastest growing congregation in the African Methodist Episcopal Church.
"Historically, black preachers have been the barometer of what's going on in the community and the voice," says Bryant, who led the youth and college division of the NAACP for two years. "Where they have gone silent, now these rap artists are speaking truth to power and are serving as newscasters to talk about the injustice of police brutality, of racism, things that the church used to do. [Pastors] have now shifted their gaze and now want to talk about prosperity and not deal with the thousands?who are still left in the 'hood."
Restoring "consciousness" and morality to hip-hop could become the Christian artist's domain-but not without presenting the ultimate cure, gospel rappers say. "Although [secular rappers] have been a voice for the unheard, there's not been any solution," says Los Angeles-based rapper Jah Word (Paul Franklin), who wrote positive rap songs before becoming a Christian. "And that's where holy hip-hop is going to fill, finally, that void. Not only are we giving you an avenue to say you're hurting, but we're trying to offer you the solution, the remedy to your hurting."
A Universal Language?
Back in Atlanta, there's still talk of rap changing the world. For Danny Wilson, head of Holy Hip-Hop Holdings, that begins with changing the church. He says more parents need to realize there's a viable alternative to secular hip-hop.
Since 1997, the 37-year-old and a handful of his friends have been working to develop an infrastructure to raise the genre's visibility and sustain its growth. They've established a Web site (www.HolyHipHop.com), a syndicated radio program and a TV show that airs on the Inspirational Network. Now they're working to increase the genre's distribution channels.
"It's not going to happen overnight," Wilson says. "[But] I hope I get to see it, when it's like Promise Keepers, filling up the Georgia Dome."
W.P. Middlebrooks, based in Los Angeles, has never met Wilson, but he has the same vision. He hopes his ministry, Youth United for the World, has a far-reaching, Promise Keepers-style impact, becoming "a mechanism that is very sensitive to the total challenge of youth ministry."
As a first step, he is planting a series of positive clubs called Swapmeet Live! For Christian young adults. Playing contemporary gospel music and holy hip-hop, the first club opened in Detroit and drew 200 college-aged youth. More clubs are planned for Oakland, California; Columbus, Ohio; Norfolk; and San Diego. By the end of the year, Middlebrooks, a lay minister in the Church of God in Christ, expects to start a hip-hop-influenced church, which is a growing trend.
||A Letter to the Great Assembly is a Hip Hop cd produced by a rap group from northeast Ohio, 7Complete.
Similar ministries abound. In New York, Bert Bocachica hosts RapFest (www.rapfest2000.com), a Christian street party that drew 3,000 youth last year. In Atlanta, Lawrence Stroman, or DJ Lace, edits an online newsletter and trans churches in hip-hop youth and street ministry.
In Ajax, Ontario, Sherice Sudds edits Feed, the only magazine exclusively covering Christian hip-hop. And in Tampa, Kyllonen will host his annual Fla.vor Fest conference (www.flavoralliance.com) November 7-10 to train people in hip-hop and inner city youth ministry. A second State of Holy Hip-Hop summit will be held at this year's event.
Amid a growing crescendo, hip-hop ministries are setting their sights on the globe. Gotee artist Knowdaverbs saw thousands saved when he ministered in Russia and Kosovo. Female rapper Elle ROC hopes to eventually follow suit, going into countries whose governments won't allow Christians to preach but will welcome a hip-hop artist.
The Christian hip-hop movement has the potential to tap within urban communities the same "Jesus Revolution" fervor exhibited at youth events such as The Call and One Day, says hip-hop pastor Brendan Witton, 23, of Church Without Limits in Pickering, Ontario. And because hip-hop is the voice of the streets, it could shake America's inner cities. But why stop there? Hip-hop's popularity reaches as far as Europe, Africa and Asia.
"Holy hip-hop is in its toddler stage," Velez says, "but I believe revival will come to the planet through the holy hip-hop movement because rap is the universal language. There's going to be an explosion in the earth, [but] it's not going to look like what we've seen. It's not going to look like the five-button suit [or] the typical televangelist. [God is raising up] the ones that they counted out. The ones that they didn't use [will usher in the new move]."
Reprinted with permission from Charisma, (August 2002). ? Strang Communications Co., USA. All rights reserved. www.charismamag.com